LEAF 530 Customers, Stakeholders, and Markets: Modeling, Branding and Marketing Your Leadership
Faculty: Christina Coyle
Dates: June 6, 2015
Books: Achieve brand integrity: Ten truths you must know to enhance employee performance and increase company profits, G. Lederman (2007)
Positioning: The battle for your mind, A. Ries, & J. Trout, (2001)
Reinventing you: Define your brand, imagine your future, D. Clark, (2013)
Summary: Focusing on the individual as a leader is crucial to understanding the expectation of LEAF 530. The goal of the course is to develop an understanding of the principles of branding and how we are perceived as a leader by stakeholders and customers in our professional and personal arenas. As part of this class we refined our mission, vision, and goals and took a critical look at who we are as leaders and how we intend to move forward.
Jillian explains her leadership model
As part of this class we developed a marketing plan based on our brand and leadership model. It encouraged us to address who we are as individuals and as leaders, identifying what traits and values form our foundation. As leaders we should always be aware of how we are perceived and be open to opportunity and change. We also need to continue to look within ourselves and stay true to our beliefs. Switch: Row, row, row your boat…
So what, now what: I enjoyed creating my leadership model; it was a very creative process and encouraged me to look inward and question my path and long term goals. I learned a great deal about myself and what values are important to me. This class helped me reshape my goals to align with my values and prepare me for the final capstone course of this program.
